Evaluation on New R&D Business Value  

Oleh:

Sang-Chan, Park ; Sang-Chul, Lee

Jenis: Article from Proceeding
Dalam koleksi: ANQ Congress 19-22 October 2010 New Delhi, page 1.
Topik: Business Model; BM Evaluation; New R&D Value Evaluation; R&D Feasibility
Fulltext: KSQM_LEESang_Chul_Evaluation_on_New_R&D.pdf (18.47KB)

Isi artikel

With the proliferation of current advanced IT technologies, such as wireless internet, RFID, DBM, and IPTV, etc., enterprises are devoting their efforts to develop new R&D technologies and business models that adopts these technologies. This paper aims to evaluate the business value of new business models adopting new R&D technologies before they are on market. In particular, this paper reveals that when deciding the value of new business models, the price of new products or services should be considered, and at the same time, to what extent the new business model can be developed from the existing ones should be analyzed. Through the Cost-based Pricing and Price Elasticity of Demand, this paper proposes the methods for evaluating business value of new R&D and how it can change the existing market.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali