The Determinants Affecting Online Game Flow Based On Self-Determination Theory  

Oleh:

Bum-Suk, Jee ; Liu, Fan ; Do-Soon, KWON ; Yung-Ho, Suh

Jenis: Article from Proceeding
Dalam koleksi: ANQ Congress 19-22 October 2010 New Delhi, page 1-8.
Topik: Online Game; Self-Determination; Satisfaction; Flow; SEM
Fulltext: KSQM_JEE_Bum_Suk_The_determininants_affecting_online_game.pdf (99.67KB)

Isi artikel

The purpose of this research is to identify the factors of self-determination theory (e.g., autonomy, competence, and relatedness) affecting flow, satisfaction, and loyalty. The results indicate that competence and relatedness positively influence flow and that autonomy positively influences satisfaction. First, autonomy is significantly shown to influences satisfaction and does not significantly influence flow. Second, that competence significantly influenced flow and indirectly influenced satisfaction. Third, relatedness significantly influenced flow and indirectly influenced satisfaction. Finally, flow influenced satisfaction, and flow and satisfaction directly and indirectly influenced loyalty

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