Natural Resources Management for Poverty Alleviation- A Classical Example of Successful Corporate Social Responsibility Initiative  

Oleh:

Zaidi, Asif ; Grewal, SS ; Dua, HS

Jenis: Article from Proceeding
Dalam koleksi: ANQ Congress 19-22 October 2010 New Delhi, page 1-14.
Topik: Corporate initiative; Natural resource management; Production improvement; Aravali hills
Fulltext: Asif_Zaidi_SRF_CSR_initiative_of_SRF.pdf (993.58KB)

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SRF Limited, a leader in refrigerant business in India supported a watershed based poverty alleviation initiative in a most fragile environment inhabited by poor muslim meo community in Alwar district of Rajasthan. The project was started in 2006-07 as the Corporate-NGO-Community partnership program with the aim to improve the livelihood of the poorest community who could not harness the benefits of development and lagged behind in the process of inclusive growth. The approach included community awareness and sensitization, organizing them into self help groups (SHGs), preparation of watershed based micro-plans and implementation based on technical feasibility in partnership with the local community and the NGO partners. During the last four years, 583 hectare of land has been leveled/terraced, a total of 124 paals have been constructed,139349 fruit and fodder trees have been planted out of which almost 60% survived,1125 cereal/oilseed crops and 415 vegetable crops demos were arranged on farmers lands to transfer the technology. The vegetables worth Rs. 5.5 lacs were sold during last year through Mother Dairy New Delhi by vegetable growers cooperative. The impact analysis data shows: a) That the earthen dams (Paals) harvested 12,23,000 cubic meter of rainwater out of which 11,20,000 cubic meter percolated down and reversed the trend of ground water depletion b) The erstwhile dry wells have been revived and tube wells which used to run out of water in four hours now run for 8 hours. c) Reclamation of waste land and adoption of improved packages increased crop yields by more than 150% d) The family income of targeted families increased by 300% from the sale of vegetable crops. e) More than 100 women self help groups started piggy banks. The project has put good number of poor families on a trajectory of growth and SRF has earned their goodwill. The corporate houses can replicate the example.

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