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ArtikelQuality Innovations in Mobile Data Services to unlock Revenue Potential  
Oleh: Gairola, Aaditya
Jenis: Article from Proceeding
Dalam koleksi: ANQ Congress 19-22 October 2010 New Delhi, page 1-12.
Topik: Lean Six Sigma in Telecom Sector; Revenue Growth in Data Services; Customer Satisfaction to Customer Loyalty
Fulltext: A_Gairola_Kochar_Info_Quality_Innovations.pdf (1.64MB)
Isi artikelMobile Data Service is a key differentiator amongst increasing telecom operators in Asia. Constant change in technology & complex mobile devices adds to customer’s frustration. Author’s organization adopted Lean Six Sigma approach to add value to its clientele (Top Indian Telecom Service Provider). This paper describes how it will result in increased usage of internet service through mobile phones & enhance customer experience. The innovated technology will reduce overall cost of service. With 3G getting launched in India, every operator is trying to capitalize it to increase revenue. The innovated solutions will simplify data services business despite of growing complexity in technology.
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