Predicting Intention to Purchase Counterfeit Products: Extending the Theory of Planned Behavior  

Oleh:

Patiro, Shine Pintor S. ; Sihombing, Sabrina O.

Jenis: Article from Journal - ilmiah nasional - terakreditasi DIKTI
Dalam koleksi: International Research Journal of Business Studies vol. 7 no. 2 (2014), page 109-120.
Topik: values consciousness; past behavior; theory of planned behavior; counterfeit products
Fulltext: 1125-434_her.pdf (243.26KB)

Isi artikel

This research was designed to test the ability of an extended theory of planned behavior (TPB) to predict purchase intention of counterfeit products. Value consciousness and past behavior are variables that added into the TPB. Three hundred and fifty respondents completed the research questionnaires. Questionnaires were distributed to respondents by email and drop-off/pick-up method. The data then analyzed using structural equation modeling (SEM). All Hypothesis were supported. This research also provides the managerial implication and suggestion for future research.

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