Detail Internal marketing (im) dimensions and organizational commitment (oc) of universal banks’ employees   Oleh:  Ramos, Wilmark J Jenis: Article from Proceeding Dalam koleksi: SIBR-Thammasat 2014 Conference on Interdisciplinary Business & Economics Research June 5th- 7th, 2014 di Emerald Hotel Bangkok, page 1. Topik: internal marketing; organizational commitment; bank employees. Fulltext: b14-066.pdf (82.4KB) Isi artikel The concept behind Internal Marketing (IM) is treating both the organization’s employees and customers with the same level of importance in able to achieve organizational objectives. However, no matter how employees are well treated, their commitment to their organization is not guaranteed. It, therefore, brought this research endeavor to life. This correlation study attempted to establish the relationship between banks’ internal marketing dimensions, namely: job satisfaction, understanding and differentiation, training, inter-functional coordination and integration and motivation, and employees’ organizational commitment. The study used the Internal Marketing questionnaire drafted by Farzad, et. al (2008) and the Organizational Commitment Questionnaire (OCQ) by Allen and Meyer (1997). The study revealed that job satisfaction and understanding and differentiation were significantly correlated to employees’ organizational commitment. This implies that employees are committed when they feel satisfied with their jobs and when their individual differences are duly recognized. It was recommended that banks should continue or sustain operating in a clean and appropriately decorated workplace/atmosphere for it makes employees feel satisfied on their jobs; let employees’ suggestions be heard and rationalize employees’ salaries and fringe benefits. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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