New factor of environment franchise and its influence on business performance of franchise outlets in food and beverage industry - case of Viet nam  

Oleh:

Trung, Nguyen Khanh ; Linh, Nguyen Thi Dieu ; Thi, Duong Ba Vu

Jenis: Article from Proceeding
Dalam koleksi: SIBR-Thammasat 2014 Conference on Interdisciplinary Business & Economics Research June 5th- 7th, 2014 di Emerald Hotel Bangkok, page 1-16.
Topik: Business performance; resident’ advocacy; CFA; SEM
Fulltext: b14-050.pdf (345.43KB)

Isi artikel

Business performance of the franchise outlets in food and beverage industry is influenced by many factors including: transfer, receive, relation and environment one. This study aims to clarify which and how the factors belong to environment franchise could influence business performance of franchise outlets. Especially, during researching process authors found out resident’ advocacy - the new factor in this group- has role in business performance. By using the Confirmatory Factor Analysis (CFA) and 1. Introduction Structural Equation Modeling (SEM), authors recognize that the new factor on resident’s advocacy influencing the most among the environment factors.

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