Detail Local culture and the role of social norms in determining adoption of information technology in SMEs Batik in Indonesia   Oleh:  Rahayu, Siti Aisyah Tri ; Soesilo, Albertus Maqnus ; Sabandi, M ; Pambudi, Dhidhi Jenis: Article from Proceeding Dalam koleksi: SIBR-Thammasat 2014 Conference on Interdisciplinary Business & Economics Research June 5th- 7th, 2014 di Emerald Hotel Bangkok, page 1-5. Topik: Batik’s Small and Medium Enterprise –technology acceptance – planned behavior – local culture Fulltext: b14-020.pdf (28.34KB) Isi artikel Batik has been recognized by UNESCO as a world cultural heritage from Indonesia . However , the performance of the industry is likely to decline . In the last four years , the value of production and employment in the industry fell respectively 7.38% and 2.56 % . One of the main problems why this industry is less able to develop the low level of adoption of information technology by businesses ( SMEs ) in this industry . This study aims to explain the determinants that determine batik SMEs in adopting information technology . The research was conducted on batik SMEs in Surakarta , Sragen , Klaten and Yogyakarta involving 40 SMEs as respondents . This study used structural equation model and Partial Least Squares estimation ( PLS ) to develope models of integration TAM - TPB to explain the rate of adoption of information technology in SMEs batik . The research data has very high validity and reliability . This study has found that batik SMEs will adopt information technology is determined by perceived usefulness , perceived ease of use, attitude, subjective norms, and the local culture. Internal variables are determined by perceived behavioral control, technological innovativeness, relevance, task familiarity , social norms, moral norms, knowledge of search domain, self -efficacy, accessibility, and performance risk. Suggestions from this study is that SMEs batik is still less adopt information technology in the production process , management , and marketing SMEs can maintain local cultural values and social norms believed . Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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