Detail Brand Equity As A Higher Standard Of Living And Wealth In Development Country: The Strategic Role Of Integrative Model On Consumer-Based Brand Equity To Reduce Indonesian Poverty   Oleh:  Kristanti, Maria Mia Jenis: Article from Proceeding Dalam koleksi: PROCEEDING The 8th International Seminar on Industrial Engineering and Management (8th ISIEM). Atria Hotel & Conference, Malang, Indonesia March 17 – 19, 2015, page IM-55. Topik: Integrative Model CBBE; Reduce Poverty. Fulltext: Paper 59 Maria Mia Kristanti - Widya Mandala Catholic University.pdf (301.9KB) Isi artikel The present paper proposes such a model based on a conceptualization of brand and brand equity. Starting with sixteen input variables, the paper a paths which lead to the output variable of living and wealth customer-based brand equity, with strategic role to lift the society standard of living and wealth. These path involves several interacting variables. Extensions toward deriving social value of customer-based brand equity are discussed. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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