Frugal Innovation Characteristics: Market, Product And Business Perspective  

Oleh:

Sjafrizal, Teddy

Jenis: Article from Proceeding
Dalam koleksi: PROCEEDING The 8th International Seminar on Industrial Engineering and Management (8th ISIEM). Atria Hotel & Conference, Malang, Indonesia March 17 – 19, 2015, page IM-38.
Topik: Frugal Innovation; innovation; “un-served” market.
Fulltext: Paper 34 Teddy Sjafrizal - Telkom University.pdf (311.5KB)

Isi artikel

In decades, innovations are mainly to serve the consuming market of populations. India has started to promote the innovation to serve the “un-served” market. The fact that emerging countries have huge “un-served” populations and experiencing resource constraint, innovators are required to provide innovations that are extremely low in cost and able to withstand the constraints. The term frugal innovation is promoted for such innovation. In this study, the characteristics of frugal innovation are defined from market, product and business perspective. A model is proposed to merge all the characteristics and perspectives.

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