The influence of font type, font size, line spacing and text background colour on visual search of web pages  

Oleh:

Yanto ; Lu, Chih-Wei

Jenis: Article from Proceeding
Dalam koleksi: PROCEEDING The 8th International Seminar on Industrial Engineering and Management (8th ISIEM). Atria Hotel & Conference, Malang, Indonesia March 17 – 19, 2015, page ER-1.
Topik: font type; font size; line spacing; text background colour; visual search; web page.
Fulltext: Paper 04 Yanto&ChihWei Lu - Chung Yuan Univ.pdf (611.29KB)

Isi artikel

This research investigated the influence of font type, font size, line spacing and text background colour on visual search of web pages in order to generate design suggestion for the production of web pages. The experiment used a multi factors factorial design with four factors: font type (A), font size (B), line spacing (C) and contrast colour between text and background (D). A number of 16 graduate students from CYCU were participated in this study. Result on anova test showed that there was significant interaction among factor A, factor B and factor C to the respond time of the subjects (p-value=0.031). Further analysis showed that for black text on white background (level D2) and font size 10 pt (B1), line spacing 1.0 ln has significant effect on time to respond of visual search. For black text on white background (level D2) and font size 12 pt (B2), font type verdana (A4) and line spacing 1.5(C2) has significant interaction effect on time to respond of visual search. Results of this study could be used by web designers for the production of web pages so that it will optimize interaction with the users.

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