Analisis Efek Mediasi Kepuasan Siswa Atas Pengaruh Kualitas Layanan, Citra Sekolah, Persepsi Tentang Harga, Terhadap Tingkat Kepercayaan Siswa ( Study Empiris Pada SMK Swasta di Jakarta Barat)  

Oleh:

Sitorus, Tigor ; Suwarno

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI - atma jaya
Dalam koleksi: Jurnal Manajemen vol. 12 no. 1 (May 2015), page 29-48.
Topik: Service Quality; School Image; Perception Price; Student Satisfaction; Student Trust
Fulltext: 344-596-1-PB_Ros.pdf (464.13KB)

Isi artikel

This study aims to determine the influence of Service Quality, School Image and Perception Price for Student Satisfaction and Student Trust. This research was conducted at the Vocational High School (SMK) Private in West Jakarta, which spread in 8 (eight) districts with a total sample of 200 students.Structural Equation Modelin (SEM)by AMOS program version 22 used to prove the affecting of among variables, with conclusions as follows: first; Service Qualityhas positive and significant effect on Student Satisfaction, second; School Imagehas positive and significant effect on Student Satisfaction,Third; Perception Pricehas positive effect but not significant on Student Satisfaction, Fourth; Service Qualityhas positive effect but not significant onStudentTrust,Fifth; School Imagehas positive effect but not significant onStudentTrust, Sixth; Perception Pricehas positive effectand significant StudentTrust,Seventh; Student Satisfactionhas positive effectand significant on Student Trust, and the eighth, mediating effect of student satisfaction more strength and significant than direct effect of service quality and school image on student trust.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali