Pengaruh Atmospheric Terhadapbehavioral Intention dengan Variabel Service Quality Sebagai Intervening Studi Empiris Pada Restoran di Daerahmenteng  

Oleh:

Stephanie, Halim ; TEOFILUS

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI - atma jaya
Dalam koleksi: Jurnal Manajemen vol. 12 no. 1 (May 2015), page 1-13.
Topik: Atmospheric; service quality; behavioral intentions.
Fulltext: 342-586-1-PB_Ros.pdf (342.86KB)

Isi artikel

This study examines the behavioral intention of respondents who have been to Lara Djonggrang restaurant, Menteng, Jakarta, a restaurant serving typical Indonesian food themed with the legend of Central Java, which is the story of Lara Djonggrang. The study was conducted to determine the factors that affect behavioral intentions while atmospheric serves as independent variable and service quality as mediation variable. The analysis technique used in this study is the PLS (Partial Least Square). The results shows that Atmospheric has an effect on Service Quality. Atmospheric also has an effect on Behavioral Intention. Service Quality has an effect on Behavioral Intention.

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