Pertanggungjawaban Pelaku Usaha Periklanan terhadap Penyampaian Informasi Iklan yang Menyesatkan  

Oleh:

Muliya, Liya Sukma

Jenis: Article from Journal - ilmiah nasional
Dalam koleksi: Dialogia Iuridica: jurnal hukum bisnis dan investasi vol. 06 no. 01 (Nov. 2014), page 70-79.
Topik: Liability; Advertising Producers; Mislead Information
Fulltext: DD267006012014.pdf (1.29MB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: DD26 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Consumers frequently use advertisement as a medium to dig information looking for goods or services that fit to their needs and purchasing power. Currently consumers shall be careful on information that they gather from advertisement because there still found a lot of dishonest producers and tend to use consumers just as an object. In the absence of advertisement law to regulate advertising activities, so that practical guide for producers still not take place. In this research, the problem that will discuss is how the advertising producers liability upon giving misleading information. The research method use normative juridical approach with analytical descriptive specification.

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