Pengaruh Faktor Keuangan dan Non-Keuangan Mencapai Keberhasilan Start-Up Bisnis  

Oleh:

Sitepu, Sri Nathasya Br

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI - non-atma jaya
Dalam koleksi: DeReMa (Development Research of Management) - Jurnal Manajemen vol. 10 no. 02 (Sep. 2015), page 285-299.
Topik: startups; risk; self-efficacy; success factors; non-financial factors
Fulltext: DD2928510022015.pdf (4.91MB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: DD29 Non-tandon: tidak ada Tandon: 1

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Isi artikel

Business start-up is the term used for the many new efforts applied when business growth is fairly rapid. The success of start-up businesses can be measured by financial and non-financial factors. Financial factors are reflected in the magnitude of profits obtained by start-up business. Non-financial factors are measured from the attitudes of young entrepreneurs: self-efficacy and risk taking propensity. The business start-up community can have difficulty growing due to the lack of knowledge about measuring business success based on financial and non-financial factors. The purpose of this research is to help entrepreneurs measure the success of the start-up businesses they run. The object of the research is a start-up business that produces chips of banana at Mojowarno. This research uses a quantitative approach to process data and information research. The results of the research presents that financial and non-financial achievements affect simultaneously results.

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