Kebijakan Media Televisi Di Era Media Baru  

Oleh:

Hartanti, Lisa Esti Puji

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI - atma jaya
Dalam koleksi: InterAct: Journal on Communication vol. 4 no. 01 (May 2015), page 37-46.
Topik: Media convergence; media policy; new media; old media
Fulltext: 37-46 Kebijakan Media Televisi Di Era Media Baru.pdf (9.44MB)

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Perpustakaan Pusat (Semanggi) Nomor Panggil: II76 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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This article emphasizes that media convergence possesses real influence in the world. Nowadays, resources such as text, audio, video, pictures, and so forth, can be shared via the media. These multiplatformed tools can be easily accessible by the Internet. This provides a large majority of people better chance to utilize the tools. The television, as an old media, also borrows or shares the content of the new media as materials for the production. As one of the new media, YouTube provides similar materials as the television. YouTube has a user-generated content, which means any individual may watch, upload, download, or publish videos as long as they have access to the Internet. The old media policy does not only borrows materials from the new media because of the trend only, but also because of the economic factor involved. The videos on YouTube can be made with pocket cameras or handphones. This puts YouTube in contrast to the television, which demand the standard camera for program production. Hence, if the television borrows materials from the YouTube, the producer of the television program may cut cost production significantly

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