Strategi dan Implementasi Program CSR dalam Memberdayakan Ekonomi Lokal Pada Program Bantuan Modal Kerja Bergulir UMKM  

Oleh:

Sarinastiti, Nia ; Subardjo, Clara

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI - atma jaya
Dalam koleksi: InterAct: Journal on Communication vol. 2 no. 02 (Nov. 2013), page 18-34.
Topik: community relations; corporate social responsibility; MSMEs capital loan; triple bottom line
Fulltext: 18-35 Strategi dan Implementasi Program CSR dalam Memberdayakan Ekonomi Lokal Pada Program Bantuan Modal Kerja Bergulir UMKM.pdf (14.3MB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: II76 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

This research discussed the strategy and implementation of a CSR program focusing on the roll-over credit or capital loan for Micro, Small and Medium Enterprises byPT. Indocement Tunggal Prakarsa Tbk Citeureup (Indocement). The program distributes to villages around the company‘s operational activities. The research applied a framework based on the CSR concept relevant to corporate social marketing for community development, economic impact andtriple bottom line. The qualitative method research conducted observation and in-depth interviews to relevant company representatives and beneficiaries. The result indicated that CSR strategy and implementation at Indocement has been able to mirror the triple bottom line concept, which means that some of its profit is used for community development in its surrounding area. The program has also provided direct and indirect economic impact to the communities.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali