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ArtikelDevelopment Formulation Of Crafts Weaving Batik Ikat East Java: Strategic Block And Interconnection  
Oleh: Tranggono, Didiek ; Dwiridhotjahjono, Jojok ; Aryani, Maria Indira ; Rasyidah, Resa
Jenis: Article from Journal - ilmiah nasional - terakreditasi DIKTI
Dalam koleksi: Journal of Economics, Business, & Accountancy: ventura vol. 18 no. 2 (2015), page 167-178.
Topik: Batik Tenun Ikat; Strategic Block; Interconnection; Strategy
Fulltext: 445-991-1-SM.pdf (358.13KB)
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  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: VV5
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Isi artikelBatik tenun ikat has been the traditional legacy in some areas of East Java. This re-search is based on the findings and analysis on batik tenun ikat in Kediri and Lamon-gan. The data were collected from observation, in depth-interview, and printed docu-mentations. The SWOT analysis showed that batik tenun ikat in Kediri and Lamon-gan got the position number two (2). Thus, the priority strategies are 1) extending partnership, 2) diversification of products and 3) e-marketing and integrated one-web destination. In applying those strategies the need of implementation of strategic block and interconnection is inevitable. Strategic blocs and interconnection would deeply increased the connectivity among the actors and hence between the economic elements.
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