Analisis Pengaruh Kualitas Produk, Harga, dan Lingkungan Fisik Perusahaan Kue Lapis Legit XYZ terhadap Kepuasan Konsumen dalam Membangun Word of Mouth Positif  

Oleh:

LONARDO ; Soelasih, Yasintha

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI - atma jaya
Dalam koleksi: Jurnal Manajemen vol. 11 no. 01 (May 2014), page 28-40.
Topik: Product Quality; Price; Physical Evidence; Customer Satisfaction; Positive Word Of Mouth
Fulltext: 219-359-1-SM.pdf (179.39KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ147 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

This research aims to analyze the effect of Product Quality, Price, and The Physical Environment on Customer Satisfaction and Positive World of Mouth. The sampling technique used in this study is convenience sampling, and the questionnaire was administered to consumers who have purchased the product. By analyzing the result of this research, it can be concluded that there are influences of Product Quality and Price on Consumer Satisfaction but there is no infleunce of the Physical Environment in the store on Customer Satisfaction. Product quality, Price and Physical Environment simultaneously influence the Customer Satisfaction to create Positive Word of Mouth.

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