Transformasi Organisasi : Agenda Pelaku Industri Kreatif dalam Menghadapi Hybrid Consumer  

Oleh:

Sugiono, Arif

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI - atma jaya
Dalam koleksi: TRANSAKSI : Jurnal Bisnis, Ekonomi, dan Sosial vol. 07 no. 01 (May 2015), page 36-45.
Topik: Creative Industry; Hybrid Consumer; and Transformation Organization
Fulltext: 5. Transformasi organisasi revisi_Ros.pdf (603.6KB)

Isi artikel

Creative industries in some countries, have become a major force in strengthening the economy on a national scale . Indonesia is still trying to make the creative industry as a 'new wave' in the national economic cycle. In the midst of these efforts, each field of creative industries faces many challenges-specific business characteristics. Among these unique challenges, there is a common challenge faced by almost all the creative industries, namely the presence of hybrid consumer, in the middle of the dynamic environment . To be able to meet the needs and desires of the consumer hybrid, entrepreneurs in the creative industries need to transform the organization.

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