Pengaruh Trust, Perceived Usefulness, Satisfaction Dan Perceived Enjoyment Terhadap Online Repurchase Intention  

Oleh:

Briliana, Vita ; Rajalie, Jimmy

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI
Dalam koleksi: Jurnal Bisnis dan Akuntansi vol. 16 no. 1 (Jun. 2014), page 12-20.
Topik: Trust; perceived usefulness; satisfaction; perceived enjoyment; online repurchase intention
Fulltext: 2_JBA_Juni14.pdf (332.73KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ59 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

The purpose of the research is to examine the influence of trust, perceived usefulness, satisfaction and perceived enjoyment on online repurchase intention. The sampling in the study was purposive sampling and uses 100 respondents. The respondent of the research is people who buy Air Asia ticket through www.airasia.com. Data were analyzed using multiple regression analysis. The result showed that there is influence of trust, perceived usefulness, satisfaction and perceived enjoyment on online repurchase intention

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali