Detail Be A Standout on The Web   Oleh:  Siedlecki, Richard Jenis: Article from Bulletin/Magazine Dalam koleksi: Journal of Accountancy vol. 191 no. 4 (2001), page 43-50. Topik: WEB; standout; web Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ85.12 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel Having a digital presence is now unquestionably an important part of doing business, but the trick is in how best to use it when the growing number of Web sites makes it harder and harder to get noticed. The Internet weaves words and pictures into interactive information accessible to a huge audience, and the sites it serves are many. (There were more than one billion Web pages on the Internet in 2000). CPA firms need to learn some basics about applying Web direct marketing in a way that makes their sites competitive, effective sales tools. To successfully market CPA services on the Web, you first must have a clear understanding of how your firm is distinct from the competition. Emphasize its unique capabilities as you use the technology to draw clients and readers in. Sharing valuable data that visitors can access readily is an excellent way to do this. A Web site becomes "direct marketing” when it has action - oriented text and graphics, promotional offers, data and devices that prompt reader response. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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