Mall Sales as a Function of Pedestrian Traffic and Number of Mall Events  

Oleh:

Atienza, Rumel ; Rodrigo, Joanne B.

Jenis: Article from Proceeding
Dalam koleksi: The 14th Asia Pacific Industrial Engineering and Management Systems Conference (APIEMS), 3-6 December 2013 Cebu, Philippines, page 1-5.
Topik: Mall sales; pedestrian traffic; mall event; multivariate analysis
Fulltext: 1303.pdf (163.08KB)

Isi artikel

Mall sales are generated by people who go to the mall and buy items for sale. With increasing competition, mall management is more driven to think of ways to increase the number of people who go to the mall (aka pedestrian traffic) and entice the same to buy. One of these is mall events, such as celebrity shows, exhibits, and product promotion, among others. This case study of mall statistics over two years shows that the number of events and pedestrian traffic in a mall are significant factors in increasing sales. There are days, too, when the number of mall events increases sales even if there is no significant increase in pedestrian traffic. These observations become more pronounced during weekdays.

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