Pengaruh Program Kemitraan Dan Bina Lingkungan Terhadap Citra Perusahaan (Studi Pada Pt Bukit Asam (PERSERO) Tbk. Unit Pelabuhan Tarahan)ELABUHAN TARAHAN)  

Oleh:

Aprilani, Deddy ; Novitia, Ade Prima

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI - atma jaya
Dalam koleksi: TRANSAKSI : Jurnal Bisnis, Ekonomi, dan Sosial vol. 06 no. 02 (Nov. 2014), page 1-8.
Topik: Corporate Social Responsibility; image of company
Fulltext: PENGARUH PROGRAM KEMITRAAN DAN BINA LINGKUNGAN.pdf (393.58KB)

Isi artikel

This study aimed to measure the magnitude of the effect of partially and simultaneous partnerships and community development programs comprising UMKM capital assistance, education, health, infrastructure, nature conservation, and nature disasters. This research using the explanatory research type with quantitative approach. Data collection was done by disseminating a questionnaire to respondents. The population on this research is people who is a trained partners PT Bukit Asam Tbk ( Persero ) A unit of Pelabuhan Tarahan, and a sample taken at random from a population that has been chosen by the number of as many as 100 respondents. Test the hypothesis on this research in the form of a T-test, F-test, and the test of by using SPSS software analysis tool These findings partially known to have a significant effect between the capital support UMKM, Education, and Healthcare to the companies image. But the sector infrastructure, nature conservation, and nature disasters there is no significant effect to the image of the company. Meanwhile, there is to simultaneously a significant effect between the support partnerships and community development programs to the company image.

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