Detail A WebTrust Experience   Oleh:  Koreto, Richard J. Jenis: Article from Bulletin/Magazine Dalam koleksi: Journal of Accountancy vol. 186 no. 4 (1998), page 99. Topik: WEB; web trust; experience Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ85.7 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel Because e - commerce is so new, much of what the experts say about it is really in theory : Consumers will buy many different products online because of the conveniencein theory. Once consumers are assured of a reasonable level of security, they wont hesitate to send credit card numbers over the Internetin theory. A company that says it can provide more security than its competitors, and prove that claim, will prosperin theory. Resource Marketing, a small company in Fort Thomas, Kentucky, that provides banner advertising and other e-commerce services to the Web community, recently became the first commercial site to receive a CPA WebTrust seal and thus got a chance to proveor disprovethese theories. Before earning the seal, Resource Marketing had to examine its marketing strategy and consider ways to encourage customers to do business online. After beginning work with its CPA firm to gets the seal, Resource Marketing had to overhaul its business practices and finally submit to an audit. Only now, with the seal in place for half a year, can the company decide if the time, effort and cost were worth it. Were the theories right ? Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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