CavinKare Private Limited (B): Vision and Strategy  

Oleh:

Srinivasan, R.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Asian Journal Of Management Cases vol. 08 no. 01 (Mar. 2011), page 41–60.
Topik: CavinKare; FMCG industry; RBV; capabilities
Fulltext: Asian Journal of Management Cases-2011-Srinivasan-41-60_Ros.pdf (130.14KB)

Isi artikel

Case B on CavinKare describes the incredible vision the organization has set for itself. This case is set at a time when the company had achieved signifi cant progress towards its incredible vision, but needed a quantum jump in performance to sustain its growth. The case describes the FMCG industry and the fi rm’s capabilities, and evolves strategic challenges facing the company, including sustaining high growth, expanding the product focus to men’s range of products and investment in the services business.

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