Wal-Mart’s Environmental Strategy  

Oleh:

Nandagopal, R. ; Sankar R.N., Ajith

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Asian Journal Of Management Cases vol. 09 no. 02 (2009), page 119–133.
Topik: Green strategy; environmental strategy; corporate strategy; business strategy; cost strategy; environment; green washing; waste; supply chain management; value networks; sustainable development; sustainability.
Fulltext: Asian Journal of Management Cases-2009-Nandagopal-119-33_Ros.pdf (545.86KB)

Isi artikel

The case looks into the evolution of environmental strategy at Wal-Mart. From being an organization that was the target of extensive public criticism due to a number of its corporate policies, Wal-Mart emerged as one of the most talked about green organizations of the world. The case tries to explain the green initiatives undertaken by the company that resulted in the company gaining acclaim. The case explains the impact of Wal-Mart’s green strategy and also factors like leadership and strategy alignment that contributed to its success.

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