No Dawn for ‘New Dawn’: The Non-Diffusion of an Innovation  

Oleh:

Kumar, Ashish ; Shankar, Ravi ; Momaya, Kiran Kumar

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Asian Journal Of Management Cases vol. 06 no. 01 (Mar. 2009), page 27–35.
Topik: Diffusion of innovations; renewable energy; telecom; mobile operators; mobile communication.
Fulltext: Asian Journal of Management Cases-2009-Kumar-27-35_Ros.pdf (111.95KB)

Isi artikel

This case describes events in the build-up to the diffusion of an innovation before it has reached critical mass. The innovation in question is the large-scale use of renewable energy to power telecom sites. A manager is passionate about this innovation, and it seems to be a sound solution to an urgent business problem. However, he struggles to get acceptance for his ideas from key stakeholders, and his proposal rides a roller coaster.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali