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Conquering Shyness
Oleh:
Boress, Allan S.
Jenis:
Article from Bulletin/Magazine
Dalam koleksi:
Journal of Accountancy vol. 183 no. 4 (1997)
,
page 63-70.
Topik:
shyness
;
shyness
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
JJ85.1
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
I became a CPA so I would never have to talk to people. I left a career in sales to get as far away from customers as I could; becoming an accountant seemed a perfect way to achieve that goal. "Let me hide behind a spreadsheet and a Victor adding machine," I thought (this was a long time ago), "and leave me alone with my numbers." Maybe you can relate to that. Many CPAs can. That was back in the good old days - fees were secondary to work quality, old clients were loyal and new ones walked right through the door. Those times are long gone - work no longer falls into our laps, more people do their own taxes and CPA s compete against businesses outside of the profession. To be successful today, we have to be out in the public arena marketing our practices, meeting and networking with people. This can be quite a challenge for someone who is shy. And like me, very few CPA s are extroverted "people persons." In order to be successful, build a practice and feed my family, I had to conquer my shyness about marketing myself. I did it little by little, over time. You can do it, too. This article offers 14 steps to help recognize and overcome shyness. It also will help you identify assets you have and make use of every day as a CPA that can help you market yourself.
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