Detail The Importance of Customer Focus   Oleh:  Brownlow, Barry R. Jenis: Article from Bulletin/Magazine Dalam koleksi: Journal of Accountancy vol. 184 no. 4 (Oct. 1997), page 63-72. Topik: customer; importance; customer focus Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: JJ85.2 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel By the early nineties, our three - partner firm in Ontario, Canada, had realized that we had to change the way we did business to remain competitive into the next millennium. There were more public accounting firms fighting for clients and more consulting firms, accounting software companies and banks threatening to erode our client base. Our firms goal was not merely to survive but to thrive, to create a stronger firm and to make substantial improvements to our long - term profitability. Most important, we wanted to learn how to serve our clients in a comprehensive way, to surpass their expectations and to have them endorse us to prospective clients. We met our goals by focusing on our clients needs and giving them what they wanted. To do this we went one - on - one with each of our clients to find out what services they considered most valuable to them. This article discusses the communication process that assists us in understanding our clients current and future needs. It also explains how we have developed new services that not only meet those needs, but also differentiate our firm from the competition. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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