English as an International Business Language (EIBL): The Need for an Increase in Theoretical and Practical Research Focusing on Written Business Communications Across Cultural Boundaries in Relation to Multinational Corporate Language Selection.  

Oleh:

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Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: The Asian ESP Journal vol. 4 no. 2 (2008), halaman 6-55.
Topik: multinational corporate language selection; written genres of business communication; cross-cultural communication; language adoption and evolution
Fulltext: Untitled2.pdf (513,23KB)

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The current paper sets forth the need for an increase in research which examines the role of corporate language selection and the effectiveness of cross cultural business communications in specific reference to written genres. It highlights the fact that the English language is now spoken by more non-native speakers then native speakers which signals a threat to the current economic superiority enjoyed by native English speaking countries such as the U.S. The paper predicts a grim future for the native speaker and suggests that the once idolized models of the English language will become a language minority not ideally suited to the changing world of international business. The aim of the paper is to draw attention to the issues which surround such a future and how written forms of business communication can be successfully negotiated for all speakers in such a changing language environment.

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