Perceived Realism: Dimensions and Roles in Narrative Persuasion  

Oleh:

Cho, Hyunyi ; Shen, Lijiang ; Wilson, Kari

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Communication Research vol. 41 no. 6 (Aug. 2014), page 828-851.
Topik: perceived realism; narratives; persuasion; identification; emotional involvement; message evaluation; multilevel SEM
Fulltext: CR 4106 0814 828-851_SA.pdf (842.5KB)

Ketersediaan

Perpustakaan PKPM Nomor Panggil: C11 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Perceived realism may be a crucial message characteristic facilitating narrative-based persuasion. This study examined dimensions of perceived realism and their roles in narrative persuasion. Data based on responses to messages on three topics showed that perceived realism was multidimensional. Its dimensions included plausibility, typicality, factuality, narrative consistency, and perceptual quality. Plausibility predicted emotional involvement, but not identification. Typicality predicted identification, but not emotional involvement. Narrative consistency and perceptual quality predicted message evaluation. Emotional involvement, identification, and message evaluation, in turn, predicted attitudes. Implications for theory, research, and message design pertinent to narrative persuasion are discussed.

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