Online Marketing Application in Brand Development in Vietnam  

Oleh:

Tuyen, Vo ; Truc, Vo Thanh ; Nhon, Ngo Van ; Vu, Le Hoang

Jenis: Article from Proceeding
Dalam koleksi: 12th ANQ Congress in Singapore, 5-8 Agustus 2014, page 1-9.
Topik: Marketing online; internet; brand products; consumer market
Fulltext: PS-1.10-P0297.pdf (305.42KB)

Isi artikel

In the past decade, the world economy has changed dramatically under the pressure of globalization, the development of technology by storm and the opening of new markets. The development of technology, especially information technology , have removed all barriers of space and geography. Customers now have more rights than ever before. Thanks to the technology they have access to information about better products , since they have more choices, along with the development trend of the market economy, the economic integration process. Formed consumer market and strong growth, as evidenced by a lot of companes have launched many different scales. Lead to competition between companies is a necessary laws. The existence and development forced the company to endeavor and have clear direction in business to enhance effective role for businesses. The development of the Internet has created the boundless power of the natural resources on the Internet, with a combination of resources for business success, understand the tremendous power of Internet resources on completing free, there are ways to build successful Online Marketing system works automatically and it has created a good solution to reach customers and promote the company's brand

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