Marketing Strategies of Jewelry Manufacture in Hong Kong: An Analysis  

Oleh:

Ko, Siu Wai Kiev

Jenis: Article from Proceeding
Dalam koleksi: 12th ANQ Congress in Singapore, 5-8 Agustus 2014, page 1-10.
Topik: Mix marketing strategies; Global economies; Business changing; Business opportunities; Customer centric
Fulltext: BP1-1.8-P0377.pdf (160.13KB)

Isi artikel

The author had faced a significant drop of sales of his own company over the past year. He would like to improve the sales of the company through by establishing a mix marketing strategies. With facing a global economies slowed down, the jewelry market cannot be the only one survived in both consumer and B2B markets. With the business circumstance changing, the author stated the problem as “Improving its product/ Services of a jewelry Manufacturer/ Distributor in Hong Kong” To be more specific, the problems are: 1. Determine the business opportunities 2. Review of its strength and weakness 3. The amendment of mix marketing strategies 4. Service improvement (customer centric) 5. Diversified / Specialized product 6. An overall of strategy planning

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