Designing Business Strategy To Improve The Scale Of Food And Beverages Industry In Mojokerto Through Innovation With Cluster Approach  

Oleh:

Partiwi, Sri Gunani

Jenis: Article from Proceeding
Dalam koleksi: Proceeding The 7th International Seminar on Industrial Engineering and Management (7th ISIEM) di Bali, March 11th – 13th, 2014, page IM 116-123.
Topik: SIDa (Sistem Inovasi Daerah - Regional Innovation Systems); Food and Beverages Industries; Industrial Cluster; Hexagon Policy of SIDa
Fulltext: Paper 68 Sri Gunani Partiwi ITS.pdf (390.79KB)

Isi artikel

In the knowledge-based economy era, innovation plays an important role in enhancing competitiveness and strengthening social cohesion. Therefore National Innovation System (SIN) and Regional Innovation Systems (SIDa) is formed as a reference in its implementation. Mojokerto is one of the districts/cities in East Java which is well known as the creative cities. Food and beverages industry subsector in Mojokerto has a chance to be developed. It is supported by some factors, there are (1) it make the biggest three contribution to RGDP (Regional Gross Domestic Product) in Mojokerto, (2) it has positive economic growth in 2008-2012, (3) it has an opportunity to creating jobs and reducing unemployment,(4) it support the utilization of natural resources, particularly in agro-based and (5) it has good opportunities in market, both inside and outside the city. Considering to the industry that will be developed is a small scale industry in households scale and SME, cluster approach judged to be the appropriate approach to develop the model of business strategy design. The stakeholders involved are the food and beverage industries, government institutions, local governance, research institutions, educational institutions, innovation supporting institutions, businesses world and civic organizations in the area. This research develop the design of business strategy for food and beverages industries in Mojokerto that accordance to the hexagon policy of SIDa, there are (1) the general framework: develop industrial cluster through participatory approaches, (2) build cooperative as a form of strengthening SME’s cluster institution, (3) develop the culture of innovation through improving innovations in both three of business process ,financial aspects, and marketing aspect, (4) focus, alignment, value chains and (5) establish an effective monitoring system to monitor the status of the cluster to be able to compete in the global market. Assessment criteria for operational monitoring industrial cluster undertaken with monitoring to the criteria of cluster’s component completeness and cluster’s functional effectiveness

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