New Product Marketing Study : Canna Edulis Kerr. Based food (Flour and Noodle)  

Oleh:

Parwati, Niken ; Zaputri, Intan Bayduri ; Noriko, Nita

Jenis: Article from Proceeding
Dalam koleksi: Proceeding The 7th International Seminar on Industrial Engineering and Management (7th ISIEM) di Bali, March 11th – 13th, 2014, page IM 60-65.
Topik: Canna Edulis; Spirulina; marketing study; flour; noodle
Fulltext: Paper 42 Niken Parwati UAI.pdf (245.86KB)

Isi artikel

Indonesia may face malnutrition problem that could downgrade its people health quality. Dependency on high priced imported staple due to lack of local nutritional staples and unfertilized soil are few problem causes. Canna Edulis Kerr., a local grown root that could grow in any type of soil and thrive in Indonesia climate, has rich composition of carbohydrate and fiber. Fortified with spirullina as protein source, it could become Indonesian staple replacing wheat flour with more benefit. This paper proposes comprehensive marketing study from market research to marketing plan of this new product in form of flour and noodle

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