Recruitment Strategy and Employee Retention in Indian Banking and Insurance Sector  

Oleh:

Vispute, Swati

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: International Journal of Arts and Sciences vol. 06 no. 02 (2013), page 743-756.
Topik: Recruitment strategy; Employee retention; Organizational commitment; Turnover intent
Fulltext: 06_02_53_Vispute.pdf (431.23KB)

Isi artikel

Employee retention starts with better recruitment. This paper aims at presenting findings of study of recruitment strategy adopted by the banks and insurance companies in India and retention of employees in the same organizations. Specifically, objective of the study is to find the relationship between elements of recruitment strategy and categories of employees retained. Based on previous literature and in-depth interviews with HR and recruitment heads of banks and insurance companies, a survey was designed and administered among banks and insurance professionals across India. 591 responses were received from private sector, co-operative, and foreign banks as also life and general insurance companies operating in India. Results show that elements of recruitment strategy have significantly strong relation with committed employees retained in the organization. Relationship between recruitment strategy elements and employees with turnover intent is insignificant. The study is important from the point of view of understanding recruitment strategy elements relating to commitment and turnover intentions of employees in the organizations.

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