Towards an Integrated Approach in Knowledge Management in the Creative Industry  

Oleh:

Anzano, Corazon Gaanan ; Khanser, Marites A.

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: International Journal of Information and Education Technology vol. 03 no. 04 (Aug. 2013), page 424-432.
Topik: Creative industry; intellectual capital; intellectual property rights; knowledge management
Fulltext: 03_04_04_Anzano_Khanser.pdf (721.62KB)

Isi artikel

The study is an assessment of the knowledge management system used by the creative enterprises in Cebu, Philippines to identify, measure, manage and develop intellectual capital. It is a descriptive research. The study used Pearson’s correlation to test the strength of association among the variables namely: intellectual capital inventory, elicitation, generation, documentation, utilization, retention, maintenance and enrichment audit. Findings revealed that the 25 enterprises have a knowledge management system embedded in the firm. There was conscious effort to manage the knowledge flow, however, problems were encountered due to its intangible nature. The study presents the CGA Knowledge Flow Management Model which advocates for a firm to imbibe a knowledge-sharing culture and such sharing must reach up to reciprocity. The study calls for a paradigm shift in the mindset of knowledge workers who are the source of creativity and competitive advantage for the firm.

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