Genre Analysis of Requesting Letters in Business Communication Textbooks and the Workplace  

Oleh:

Lai, Su-Jen ; Tseng, Ming-i Lydia

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: The Asian ESP Journal vol. 8 no. 3 (2012), page 5-27.
Topik: business communication; requesting letters; genre; intertextuality
Fulltext: 5-27.pdf (173.94KB)

Isi artikel

Business communication is a purposeful social action; its significant function of disseminating information and making things happen through words in the workplace settings is well-attested. However, there have been relatively few studies investigating the links between written business communication taught in English for Specific Purposes (ESP) courses and that in the workplace settings. The present study is designed to fill this gap, aiming to adopt a qualitative approach to explore how ommunicative purposes of one particular genre, requesting letters, are presented in the teaching materials for business writing and in one particular business discourse community. The analysis of written texts of requesting letters and interview data with two senior project managers underlines that clarity is emphasized in both textbooks and the workplace setting. Despite relevant words and structures provided in the textbooks for ESP students, to achieve clarity, intertextuality, and particularly in the ways of negotiation for getting the request done in a concise, assertive, and persuasive (CAP) manner, is considered essentially important. Based on the findings, pedagogical implications are suggested for the course design of English business communication.

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