The Effect of Country of Origin and Perceived Risk on Initial Trust: An Experimental Evaluation of the Perception of Indonesian Consumers on Service Industry Across High Risk and Low Risk Services  

Oleh:

Farina, Tara ; Feranita

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI - non-atma jaya
Dalam koleksi: Journal of Business Strategy and Execution vol. 3 no. 1 (Nov. 2010), page 24-48.
Topik: Country of Origin; Corporate Reputation; Trust; Service Industry; Perceived Risk; and Indonesia

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: BB84 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

To uncover how COO and perceived risk affect the initial trust in service industry; and to compare these effects across two service industry -- high risk versus low risk. A total of 180 respondents were evaluated with different combinations across 2 service industries. The research findings confirmed the effect of country of origin and corporate reputation on initial trust and the relationship between perceived risk and COO. Before engaging to a service, respondents put into considerations for COO and corporate reputation. COO effect may differ across different service industry.

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