From Realism to Idealism. An Attempt to Grasp the Evolution of Political Speech  

Oleh:

Rut-Kluz, Dorota

Jenis: Article from Journal
Dalam koleksi: SKASE: Journal of Theoretical Linguistics vol. 9 no. 2 (Feb. 2012), page 43-55.
Topik: Political speech; Relevance Theory; implicature; discourse analysis; elections
Fulltext: Dorota Rut-Kluz.pdf (268.16KB)

Isi artikel

The article is devoted to political speech in Poland, presenting a broader look at the way it has developed from 1998, with special reference to parliamentary election campaigns. The general framework of Relevance Theory is adopted to analyse a corpus of TV broadcasts of the two leading parties in four political campaigns (1998, 2005, 2007 and 2011). The main interest here is directed towards the changes in structure of party political broadcasts and in the type of messages conveyed, both in terms of content and stylistic form. The broadcasts seem to evolve towards the form of easy entertainment. On the other hand, it also seems that politics is more and more about invoking either positive or the negative emotions with regard to their own party or to the opponents’ respectively, rather than convincing the electorate of the merits of the party’s own program.

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