Rumusan Strategi Pemasaran dalam Meningkatkan Penjualan Rokok Lokal Madura  

Oleh:

Novianti, Trisita

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI - atma jaya
Dalam koleksi: Metris: Jurnal Mesin, Elektro, Industri dan Sains vol. 14 no. 01 (Jun. 2013), page 33-40.
Topik: BCG; SWOT; Local Cigarette Industry; Marketing Strategic
Fulltext: Trisita Novianti 33-40 - Bernard.pdf (2.55MB)

Isi artikel

PT. 1001 Natural is a local manufacturing company that produces cigarettes in Madura. The company is based in the village of Middle Kertagenah Kadur District Pamekasan.. It is situated in theresidential areas and remote which cause difficulty in marketing the company's products to the consumer. The number of home industry around the local cigarette companies also affect the development of the PT. 1001 to compete. Based on these results can be referred the appropriate strategy for PT. 1001 Natural is a SWOT matrix in order to compete with other companies. In tire SWOT matrix provides a strategy 10 grow the company und website advertising companies on the internet profile, maintaining the quality of cigarettes. offering affordable prices and hold the event as a step to p remote cigarettes. While, BCG matrix shows market share of this product and the company's current is in cash cow's position .

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