Kajian Model Pengaruh Intuisi Terhadap Performansi Industri Kecil dan Menengah (IKM) Berdasarkan Pengambilan Keputusan Strategis  

Oleh:

Rumanti, Augustina Asih

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI - atma jaya
Dalam koleksi: Metris: Jurnal Mesin, Elektro, Industri dan Sains vol. 14 no. 01 (Jun. 2013), page 7-16.
Topik: Intuition; Strategic Decision Making; Environmental Uncertainty; SME.
Fulltext: Augustina Asih Rumanti 7-16 - Bernard.pdf (3.3MB)

Isi artikel

Small and Medium Enterprise (SME) as one of the greatest pillars of the economy in Indonesia. has unique characteristics that environmental uncertainty and internal limitations are man. variables that play a role in it. The situation is addressed through the strategic decision making process that will determine the survival of SMEs. Based on previous research, there are two approaches to decision making. namely through rationality and intuition. Practical situation on the ground palms to the f act that there are lime constraints on the one hand and too many factors that must be analyzed in the strategic decision-making, so that there is a tendency of business leaders 10 begin the process of developing intuition ill decision making because of its flexibility. This study was conducted on four types of industry in Yogyakarta, with the main goal to see the relationship between uncertainty environments f or strategic decision making bused on intuition and its influence Oil the performance of SMEs. where the data is processed using the SME approach based Partial Least Square (PLS). Results showed no causal relationship between environmental uncertainty 0 11 intuitive decision-making. As well as an intuitive decision on SME performance.

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