Analisis Keunggulan Bersaing Pariwisata Sumatera Barat  

Oleh:

Yasri

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI - atma jaya
Dalam koleksi: Telaah Manajemen: Jurnal Riset & Konsep Manajemen vol. 8 no. 2 (Nov. 2013), page 191-208.
Topik: Tourism Competitive Advantage; Tourist intention; Sumbar Destination
Fulltext: 6. Yasri - Bernard.pdf (261.44KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: TT32.4 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

The purpose of this research is to analyze the competitive advantage of West Sumatera tourism. The population of this research is the domestic tourists. The sample size consists of 150 units. The collected data is analyzed through multiple regression. The study result revealed that the West Sumatera destination has a competitive advantage in culinary and souvenir. Natural beauty, security, service and as well as culinary are matters that influence the tourist’s intention to visit West Sumatera. The culture, infra structure and souvenirs do not have influence towards tourist’s intentions to visit West Sumatera.

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