The Relationship Between Belief, Attitude, Subjective Norm, and Behaviours Towards Infant Food Formula Selection : The Views of The Malaysian Mothers  

Oleh:

Nasurdin, Aizzat Mohd. ; Noor, Nasser Mohd ; Sin, Quah Boon ; Ramayah, T.

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI
Dalam koleksi: International Journal of Business vol. 6 no. 3 (Sep. 2004), page 405-418.
Topik: relationship; attitude; behaviour; belief; infant food formula; itnention; malaysian mothers; subjective norm; theory of reasoned action

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: II51.3 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

The purpose of the study is to determine the relationships between belief, attitude, subjective norm, intention and behaviour towards the choice of infant food based in the theory of reasoned action (TRA). An analysis on a sample of 108 mothers indicates that the TRA could be used in predicting choice decision of infant food formulas by explaining 57 percent of the variance in the behavioural intention. The subjective norm component had a higher predictive power than the attitudinal component. Of this normative componenet, parents or relatives and doctors were found to be more influential. Intention to choose an infant formula was also influenced by family income. The belief outcomes in evaluating a premium infant formula and economic infant formula were found to be different. For premium infant formula, brand trusted, closest to breast milk and nutrients content were identified as the dominant attributes. In contrast, availability, affordable, and nutrients content were identified as the prime beliefs in evaluating economic infant formula. Implications of the findings are discussed.

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