The post as an utterance: Analysis of themes, compositional forms and styles in blog genre studies  

Oleh:

Primo, Alex ; Zago, Gabriela ; Oikawa, Erika ; Consoni, Gilberto

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Discourse and Communication ( Full Text) vol. 7 no. 3 (Aug. 2013), page 341.
Topik: Blog; compositional form; genre; style; theme; utterance
Fulltext: DISCOURSE & COMMUNICATION-2013-Primo-341-58.pdf (472.08KB)

Isi artikel

The blogosphere’s heterogeneity has significantly increased in recent years. Thus, the blog-asdiary approach has shown its limitations. Viewing blogs as a genre is also misleading, as it confuses medium and genre. Considering that the studies of blog genres still need further theoretical and empirical investigations, we propose a method to assess blog posts, understood as utterances, the minimal unit of a blog. We then conduct an analysis of two large datasets from 100 Brazilian blogs. Three reviewers read and judged 5218 posts from 50 A-list blogs and 1527 posts from 50 non-A-list blogs, captured in a 30-day period. Posts’ compositional form, theme and style were cross-analyzed in and between datasets. Our findings lead to the conclusion that blogs in the A-list group tend to post more and stick to themes that attract audiences. Non-A-list blogs post less and focus on themes of interest to bloggers themselves, not necessarily hype topics.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali