Discourse-Based Methods Across Texts and Semiotic Modes: Three Tools for Micro-Rhetorical Analysis  

Oleh:

Oddo, John

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Written Communication ( sebagian Full Text) vol. 30 no. 3 (Jul. 2013), page 236.
Topik: appraisal; discourse analysis; intertextuality; systemic-functional linguistics; multimodality
Fulltext: Written Communication-2013-Oddo-236-75.pdf (719.5KB)

Isi artikel

As the scope of rhetorical inquiry broadens to cover intersemiotic and intertextual phenomena, scholars are increasingly in need of new, defensible analytic procedures. Several scholars have suggested that methods of discourse analysis could enhance rhetorical criticism. Here, I introduce a discourse-based method that is empirical, delicate, and adaptive to the complexities of intertextual and multimodal rhetoric. Specifically, I argue that rhetorical scholars can productively integrate systemic-functional linguistics, multimodal text analysis, and micro-intertextual comparison. I illustrate how this micro-rhetorical toolkit can be employed to investigate the recontextualization of written political discourse in video journalism.

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