Strategi Inovasi dan Keunggulan Kompetitif Berkelanjutan  

Oleh:

Ellitan, Lena

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI - atma jaya
Dalam koleksi: Atma nan Jaya vol. 12 no. 3 (Dec. 1999), page 43-57.
Topik: INOVASI; strategi inovasi; keunggulan kompetitif berkelanjutan
Fulltext: Lena Ellitan.pdf (727.03KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: AA48.9 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada	Lihat Detail Induk
Perpustakaan PKPM Nomor Panggil: A66 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada	Lihat Detail Induk

Isi artikel

Entering the third millenium, as the seller's market starts to move to the buyer's market, innovation becomes increasingly important and crucial in winning competition, therefore it is a challenge to formulate and implement the appropriate innovation strategy. This article propose to contribute a frame of thinking of the importance of an innovative strategy in developing sustainable competitive advantage and also as an effective tool in the increasingly fierce competition in the new millenium. However we should first discuss the changing view on innovation, the shift of the innovation paradigm, and the development of products, from a traditional to a flexible approach and the steps in innovation and product development.

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