Dampak Penerapan Kultur Lokal Tri Hita Karana terhadap Orientasi Kewirausahaan dan Orientasi Pasar  

Oleh:

Riana, I Gede

Jenis: Article from Journal - ilmiah nasional - terakreditasi DIKTI - non-atma jaya
Dalam koleksi: Jurnal Teknik Industri vol. 13 no. 1 (Jun. 2011), page 37-44.
Topik: Tri Hita Karana (THK) culture; entrepreneurial orientation; market orientation
Fulltext: 18152-20842-2-PB.pdf (123.46KB)

Isi artikel

This study aims to investigate the impact of Tri Hita Karana culture toward entrepreneurial orientation and market rientation of SMEs of silver craft in Bali. The population of this research is all small and medium size enterprises of silver craft in Bali. By using purposive random sampling, 110 small and medium size enterprises located in four regencies in Bali were selected as samples. The data collection technique was distributing questionnaires. Furthermore, to test the inter-variabels influence, inferential analysis of Structural Equation Modeling (SEM) is applied using Partial Least Square (PLS) approach. The findings of this research are Tri Hita Karana culture could improve the entrepreneurial orientation and market orientation. It was also found that the entrepreneurial rientation influence the market orientation.

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