Perilaku Terhadap Merek: Suatu Pendekatan Psikologi dan Implikasinya Terhadap Pemasaran  

Oleh:

Santa, Nicolaus

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI - atma jaya
Dalam koleksi: Atma nan Jaya vol. 12 no. 1 (Apr. 1999), page 48-59.
Topik: Pemasaran; Perilaku Terhadap Merk; Pemasaran
Fulltext: Nikolaus Santa.pdf (584.01KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: AA48.9 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada	Lihat Detail Induk
Perpustakaan PKPM Nomor Panggil: A66 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada	Lihat Detail Induk

Isi artikel

As marketers strongly devote their energies and resources to building their brands, the understanding of consumer behaviour towards brand is necessary to be known. Since consumer behaviour is indifferently considered as an individual behaviour, the concept of psychology provides a valuable approach for this purpose. The result, then can be used in the formulation of a well-founded marketing strategy.

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